The Mazda CX-90 marks a turning point for Mazda, redefining what the brand represents in the competitive three-row SUV market. Positioned as the company’s flagship, it replaces the CX-9 and signals Mazda’s push into premium territory with a focus on luxury materials, advanced hybrid powertrains, and refined driving dynamics. Designed on the new Large Product Group platform, the CX-90 combines performance, efficiency, and versatility, making it equally suitable for family road trips, daily commuting, or long-distance cruising.
More than just a practical choice, the CX-90 competes with established rivals like the Toyota Grand Highlander, Kia Telluride, Volvo XC90, and BMW X7, while offering unique value through its inline-6 engine, plug-in hybrid capability, and upscale cabin finishes. For buyers seeking a balance between premium comfort and attainable pricing, the CX-90 delivers a compelling alternative.
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What is the Mazda CX-90 and Who is It for?
The Mazda CX-90 is a full-size three-row SUV designed for families and buyers who want a mix of practicality, performance, and near-luxury refinement. Positioned as Mazda’s flagship model, it directly replaces the long-standing CX-9 and competes against both mainstream and luxury SUVs.
Unlike many competitors that lean heavily on either practicality or prestige, the CX-90 balances both. It brings elegant design, premium interior finishes, advanced technology, and flexible seating layouts. Buyers looking for an upscale but not overpriced alternative to BMW, Volvo, or Lexus SUVs often find the CX-90 appealing.
The vehicle also represents Mazda’s push into its Large Product Group platform, a new engineering foundation that supports longitudinal engines and electrified powertrains. This makes it a major step forward for Mazda’s brand image, expanding its reach beyond “affordable Japanese SUV” to “attainable luxury family vehicle.”
How Does the Mazda CX-90 Compare to the CX-9 It Replaces?
The Mazda CX-9 was already admired for its design and driving feel, but the CX-90 improves in almost every measurable way. It is longer, wider, and roomier, with a stronger focus on premium materials. Where the CX-9 emphasized sporty handling, the CX-90 balances performance with greater comfort and efficiency.
The CX-90 also adds electrified powertrains a plug-in hybrid (PHEV) and a mild-hybrid inline-6 both of which the CX-9 lacked. This shift aligns Mazda with current buyer expectations for efficiency without sacrificing power.
From a family-use perspective, the CX-90 offers more third-row legroom and cargo capacity than the CX-9, addressing one of the most common complaints about its predecessor.
What Makes the CX-90 Stand Out in the 3-row Suv Segment?
While many SUVs in this segment prioritize sheer space or badge prestige, the Mazda CX-90 emphasizes driver engagement and refinement. Its rear-biased AWD layout and longitudinal engine setup are rare outside premium brands, giving it dynamic handling closer to BMW or Mercedes.
At the same time, Mazda has invested in upscale interior elements like Nappa leather, genuine wood trim, and high-grade fabrics inspired by Japanese craftsmanship. This creates an interior ambiance not often found in mainstream SUVs.
Combined with its flexible seating, advanced driver-assistance systems, and competitive pricing, the CX-90 positions itself as both a practical family hauler and an aspirational luxury alternative.
What Powertrains Does the Mazda CX-90 Offer?
Mazda offers the CX-90 with three distinct powertrain choices, catering to different buyers’ needs for performance, efficiency, and electrification.
The flagship engine is a 3.3-liter turbocharged inline-6 with mild-hybrid technology, delivering strong acceleration and smooth power delivery. For eco-conscious buyers, the plug-in hybrid (PHEV) variant combines a 2.5-liter engine with an electric motor, offering short-distance EV driving. Some global markets also receive a diesel option, though availability is limited.
This range of engines makes the CX-90 unique few competitors provide both a six-cylinder engine and a plug-in hybrid option under the same model nameplate.
How Powerful is the Inline-6 Turbo Engine?
Mazda’s e-Skyactiv G 3.3L inline-6 turbo comes in two versions:
- 280 hp / 332 lb-ft of torque in base trims.
- 340 hp / 369 lb-ft of torque in higher trims with premium fuel.
The engine uses M Hybrid Boost, a mild-hybrid system that improves fuel efficiency and provides smoother acceleration at low speeds. Paired with an 8-speed automatic transmission and i-Activ AWD, this setup offers a refined yet engaging driving experience.
Owners and reviewers often compare its feel to luxury SUVs like the BMW X5, noting the same kind of balanced power delivery and highway cruising refinement.
What is the CX-90 Plug-in Hybrid Model’s Range and Performance?
The CX-90 PHEV combines a 2.5-liter four-cylinder engine with a 68 kW electric motor and a 17.8 kWh lithium-ion battery. Total system output is 323 hp and 369 lb-ft of torque on premium fuel.
On a full charge, the CX-90 PHEV provides about 26–28 miles of electric-only range, enough for most daily commutes. Once depleted, it operates as a hybrid, automatically blending gas and electric power for efficiency.
This option is particularly attractive in urban markets where plug-in charging is accessible, giving families the ability to reduce fuel costs while still enjoying strong performance for longer trips.
Is There a Diesel Version of the Mazda CX-90?
Yes Mazda offers a 3.3-liter turbocharged diesel inline-6 in select global markets such as Australia. This engine produces 251 hp and 406 lb-ft of torque, focusing on fuel efficiency and long-distance cruising.
While not available in the U.S., the diesel version caters to regions where diesel SUVs remain popular for towing and efficiency. It demonstrates Mazda’s flexibility in adapting the CX-90 to diverse global markets.
What Are the Interior and Technology Features of the Mazda CX-90?
The CX-90’s cabin sets a new benchmark for Mazda interiors, designed to rival luxury brands. Its layout emphasizes craftsmanship, intuitive technology, and flexible passenger comfort.
Premium trims feature Nappa leather upholstery, open-pore wood accents, and suede-like fabric inspired by Japanese weaving techniques. The result is a cabin that feels upscale and calming, avoiding the overly busy aesthetic of some rivals.
Mazda’s latest infotainment and driver-assistance technologies are standard, with larger screens and modern connectivity features available across trims.
What Tech Features Are Standard and Optional in the CX-90?
Every CX-90 includes a 10.25-inch or 12.3-inch center display, running Mazda’s latest infotainment software. Apple CarPlay and Android Auto are wireless, while higher trims add a 12.3-inch digital instrument cluster and head-up display.
Premium audio comes from a Bose 12- or 14-speaker system, depending on trim. Other available features include a surround-view monitor, panoramic sunroof, heated/ventilated seats, and wireless charging.
Mazda’s interface is designed to minimize driver distraction by using a rotary controller rather than touch-screen dominance, appealing to buyers who prioritize safe, focused driving.
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How Spacious and Configurable is the Seating in the CX-90?
The CX-90 offers multiple seating layouts:
- 7-seat (2-2-3) with captain’s chairs in the second row.
- 8-seat (2-3-3) with bench seating.
Front seats are spacious and supportive, while the second row offers luxury-like comfort in captain’s chair configurations. The third row is more usable than the CX-9’s, accommodating adults for shorter trips and children comfortably.
Cargo space is generous, though some competitors still edge it out in raw volume. Folding rows flat creates a versatile space ideal for family travel or bulkier loads.
How Does the Mazda CX-90 Perform in Safety and Crash Tests?
Safety is central to the CX-90’s appeal, with Mazda equipping every trim with a comprehensive suite of driver-assistance technologies under i-Activsense.
Features include adaptive cruise control, blind-spot monitoring, rear cross-traffic alert, lane-keeping assist, and automatic emergency braking. Optional upgrades include traffic jam assist, front cross-traffic alert, and a 360-degree camera system.
Crash-test results so far indicate strong performance, with ratings expected to mirror Mazda’s consistent IIHS Top Safety Pick+ track record.
What Safety Systems Come Standard With the CX-90?
Every CX-90 includes:
- Adaptive cruise control with stop-and-go.
- Lane-departure warning with lane-keep assist.
- Forward collision mitigation.
- Blind-spot monitoring.
- Rear cross-traffic alert.
This makes even the base trim highly competitive in terms of safety technology.
Has the Mazda CX-90 Received Any Safety Awards?
Early crash-test data suggests excellent structural performance, and in markets where testing has been completed, the CX-90 has scored top-tier results. Analysts expect the model to receive IIHS Top Safety Pick+ and NHTSA 5-star ratings, aligning with Mazda’s reputation for building safe, reliable vehicles.
What is the Price of the Mazda CX-90 Across Different Trims?
Mazda positions the CX-90 as a premium alternative to mainstream SUVs, yet it remains more affordable than German luxury competitors.
Pricing varies by trim, powertrain, and region, but generally ranges from $40,000 to $62,000 in the U.S. Higher trims equipped with the inline-6 Turbo S or the PHEV reach the upper end of the spectrum.
This spread allows buyers to choose between value-oriented family transport and near-luxury configurations with upscale finishes.
What Are the Trim Levels Available for the CX-90?
The U.S. lineup includes:
- Select – entry-level, with standard safety and tech.
- Preferred / Preferred Plus – adds upgraded seating and features.
- Premium / Premium Plus – expands with larger displays, leather, and advanced safety.
- Turbo S models – higher-performance versions with 340-hp engine.
- PHEV trims – available in Preferred, Premium, and Premium Plus.
| Trim Level | Engine Option | Key Features | Price Range (USD) |
| Select | 3.3L Turbo I6 | Standard safety, 10.25” screen, AWD | ~$40,000 |
| Preferred | 3.3L Turbo I6 | Power liftgate, heated seats | ~$44,000 |
| Premium | 3.3L Turbo I6 | Leather, HUD, Bose audio | ~$48,000 |
| Turbo S Premium | 3.3L Turbo S I6 | 340 hp, Nappa leather, luxury trim | ~$56,000 |
| PHEV Premium | 2.5L PHEV | EV range, 12.3” screen, captain’s chairs | ~$54,000 |
What is the Best Value CX-90 Configuration?
For most families, the Premium trim with the 3.3L Turbo I6 balances performance, comfort, and price. It includes upscale features like leather seating, advanced driver aids, and premium audio without pushing into luxury-brand pricing.
For eco-conscious buyers with access to charging, the CX-90 PHEV Premium offers excellent value thanks to its electric-only range and strong standard equipment list.
How Does the Mazda CX-90 Compare to Competitors?
Mazda intentionally designed the CX-90 to straddle the line between mainstream family SUVs and luxury crossovers. Here’s how it stacks up against key rivals.
Mazda CX-90 vs Toyota Grand Highlander
The Grand Highlander offers more interior space and a hybrid option with higher fuel economy. However, it lacks the premium finishes and engaging driving dynamics of the CX-90. Buyers seeking practicality may prefer Toyota, while those desiring refinement lean toward Mazda.
Mazda CX-90 vs Kia Telluride
The Kia Telluride is a value-packed family SUV with excellent space and features at lower prices. Yet, its V6 engine lacks the efficiency and smoothness of Mazda’s inline-6, and its interior while nice does not match the CX-90’s luxury ambitions.
Mazda CX-90 vs Volvo XC90
The Volvo XC90 is a direct premium competitor, offering Scandinavian design and advanced safety. However, it comes at a higher price point, and some reviewers note less engaging driving dynamics compared to the Mazda. The CX-90 is often seen as a budget-friendly luxury alternative.
Mazda CX-90 vs BMW X7
The BMW X7 remains more luxurious and powerful, especially in its higher trims, but its starting price is nearly double that of the CX-90. For buyers who want a similar driving experience without the six-figure cost, the Mazda represents an attractive compromise.
What Do Real Owners and Reviewers Say About the CX-90?
Owners and professional reviewers consistently highlight the Mazda CX-90’s refined interior, strong turbocharged performance, and family-friendly practicality, often praising it for delivering a luxury-like feel at a more accessible price point. Many drivers note the smooth ride quality and well-tuned handling, which set it apart from competitors in the three-row SUV segment. However, some owners mention that the third row feels a bit tight for adults, and tech usability could be improved. Overall, feedback portrays the CX-90 as a stylish, capable, and value-driven SUV that appeals to both families and driving enthusiasts.
What Are the Pros and Cons of Owning the Mazda CX-90?
Pros
- Strong engine choices, including inline-6 and PHEV.
- Upscale interior with premium materials.
- Engaging handling rare in this segment.
- Competitive safety and tech features.
Cons
- Third-row space lags behind Toyota/Kia rivals.
- Cargo volume slightly below class leaders.
- PHEV range is modest compared to newer rivals.
How Do Expert Reviewers Rate the CX-90?
Auto journalists consistently praise the CX-90 for its driving dynamics, upscale interior, and strong engine lineup. Some note its cargo space limitations, but overall it is positioned as a standout in the segment, bridging mainstream and luxury categories effectively.
What Are Future Updates and New Features for the Mazda CX-90?
Mazda is expected to continue enhancing the CX-90 with advanced safety systems, improved infotainment features, and efficiency upgrades to remain competitive in the premium SUV market. Future updates may include expanded hybrid options, more intuitive digital interfaces, and added driver-assistance capabilities that align with evolving consumer expectations. Design refinements, new trim packages, and connected car technologies are also anticipated to enhance the ownership experience. These continuous improvements signal Mazda’s commitment to blending performance, comfort, and innovation in the CX-90 lineup.
What’s New in the 2026 Mazda CX-90 Model?
Mazda plans iterative updates, with future CX-90s expected to add more advanced infotainment, possibly larger battery options for the PHEV, and expanded safety tech. Trim adjustments may also refine feature distribution based on market demand.
Will Mazda Add More Electrified Options to the CX-90?
Industry rumors suggest Mazda may expand its electrified lineup within the Large Product Group, possibly adding stronger hybrid systems or even a fully electric variant in coming years. This would align with global emissions goals and consumer demand.
Conclusion
The Mazda CX-90 is more than just a replacement for the CX-9 it is a statement of Mazda’s ambition in the premium SUV space. With its powerful inline-6 and efficient plug-in hybrid options, refined interior design, and engaging driving dynamics, it positions itself uniquely between mainstream and luxury.
Families who want practicality without giving up style and performance will find the CX-90 compelling. Buyers cross-shopping Toyota, Kia, or even Volvo and BMW will see it as an alternative that delivers premium qualities at a more accessible price point. For more informative articles related to Auto’s you can visit Auto Category of our Blog.
FAQs
Buyers can choose between a 3.3L inline-6 turbo with mild-hybrid tech, a 2.5L plug-in hybrid, and a 3.3L diesel (in select markets).
The PHEV offers about 26–28 miles of electric-only range and competitive hybrid efficiency once the battery is depleted.
In the U.S., pricing starts around $40,000 and reaches $62,000. International markets vary based on taxes and trim availability.
Depending on configuration, it seats 7–8 passengers, with available captain’s chairs in the second row.
Yes many buyers consider it a value-rich substitute for models like the Volvo XC90 or BMW X5/X7, offering premium features at lower cost.
Standard features include adaptive cruise control, lane-keeping assist, automatic braking, blind-spot monitoring, and rear cross-traffic alert.
The CX-70 is a two-row SUV built on the same platform, offering similar features but with more cargo room and no third row.
The CX-90 was introduced in 2023, and mid-cycle updates are expected by 2026, with the next generation likely arriving near 2030.
